E-commerce Growth and Market Penetration:
Introduce an enhanced user experience on choicefurniture.com.sg, including augmented reality (AR) tools for virtual room setups.
Geographical Expansion:
Explore new market opportunities in neighboring countries like Malaysia, Thailand, and Indonesia.
Collaborate with international logistics partners for efficient cross-border shipping.
Product Line Diversification:
Introduce new product categories such as home office furniture, outdoor furniture, and modular storage solutions.
Expand customisation options to include more materials, designs, and functionalities, appealing to niche markets.
Collaborations and Partnerships:
Collaborate with interior designers, real estate developers, and property rental services for exclusive furnishing packages.
Partner with influencers and lifestyle brands to increase brand visibility and drive engagement.
B2B Opportunities:
Target corporate clients, including co-working spaces, boutique hotels, and F&B establishments, offering bulk orders and custom solutions.
Develop tailored packages for property developers, enhancing model units and showrooms.
Showroom and Pop-up Experiences:
Establish pop-up showrooms in strategic locations to provide a tactile shopping experience.
Collaborate with lifestyle events and home decor exhibitions to increase brand exposure.
Sustainability and Green Initiatives:
Introduce eco-friendly furniture lines using sustainable materials and practices.
Launch a furniture recycling or trade-in program to build brand loyalty and attract environmentally conscious consumers.
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